After an initial roll out in 2 markets, the marketing automation platform and associated marketing automation practices were rolled out to 80% of the company’s market within 8 months. Following a precise plan of action, leads started flowing through a single funnel and into automation, eliminating manual work and enabling immediate follow-up to prospects’ interactions.
Leads were delivered to the sellers’ user interface within hours, enabling faster engagement with the prospects. eNurture streams were kicked off, improving the conversational level of the marketing campaigns.
As a result, the company saw an increase in: web traffic to landing pages, page conversion rates, inbound marketing leads, validated leads and, finally, marketing-generated revenue.