Demystifying NPS and evaluating customer loyalty

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Demystifying NPS and evaluating customer loyalty

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NPS - Net Promoter Score

Net Promoter Score (NPS) is a powerful tool for gauging customer loyalty. Invented by Fred Reichheld in 2003 and trademarked by Bain & Company, this article delves into the essence of NPS, its calculation, and its role in measuring customer loyalty.

Deciphering NPS

post contents

Demystifying NPS and evaluating customer loyalty

Divider
NPS - Net Promoter Score

Net Promoter Score (NPS) is a powerful tool for gauging customer loyalty. Invented by Fred Reichheld in 2003 and trademarked by Bain & Company, this article delves into the essence of NPS, its calculation, and its role in measuring customer loyalty.

Deciphering NPS

post contents

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